Indoor Christmas display with decorated trees, wrapped gift boxes, holiday lights, and festive decorations.

Shine Through the Holiday Season

Get into your holiday spirit at the B-LIT holiday hub. Take family photos with our professional photographer, find your next set of Christmas lights, and enjoy a mini light show. Located at East Towne Mall here in Madison, WI.

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Less than 12 days until Christmas!

From now until Christmas we’re celebrating with a big sale. Every item you buy adds an additional 10% off EVERYTHING. Yes… this includes the popular Crystal Figures!

* Excludes items on the “Dents and Deals” cart and photo prints/cards.

Find Us

The Little Store Lighting Up Big Smiles

We are proud to be an independent, locally owned business bringing holiday joy to Madison for the second year in a row. Thanks for shopping small and sharing the magic!

A man and woman posing together in front of a green backdrop with holiday decorations. The woman is seated on a stool, wearing a black and white sweater, striped pants, and red boots, looking up at the man. The man is standing behind her, holding her shoulders, and wearing a red holiday sweater with white patterns.

Snapmas

Walk-in, professional mini photo sessions to holiday cards

See Pricing and Info

Colorful illuminated Christmas decorations featuring a snowman, Santa Claus, and a Christmas tree with lights, set against a dark background.

Shimmer Shop

A variety of lighting decor from the classics to custom made

Lit Lane

A small, but enchanting light show synched to holiday music

See Dates and Info

At a Glance

B-LIT is a seasonal pop-up store that first opened in 2024 from November through December focusing on traditional to smart holiday lighting. The 2025 season will expand its focus into photos.

Location: East Towne Mall, Madison, WI 53704

2025: Now Open!

Hours:
Mon-Sat: 9am-9pm
Sun: 11am-7pm

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